Behind the scenes

Or...how on earth an attorney and a consultant started a women's clothing line.

When finding chic, versatile clothes became a source of annoyance (and even dread), we quickly realized we weren't alone.  So many women our age were also feeling trapped by shopping options designed for women younger or older, and our once-reliable brands seemed to be offering cheaply made, fast-fashion clothes that required too much trying on and tailoring.  We knew we could do better — we could make high-quality pieces that fit beautifully and hit the right balance between stylish and comfortable.  

So we made the clothes we wanted to wear.

We focused on creating flattering, stylish, high-quality clothing that makes it easier for women like us to get dressed. The super soft fabrics enabled us to create comfortable clothes disguised as extraordinary everyday wear.  Our goal is to boost your confidence and help you have a great day – whatever the day may bring. We will not design clothing that pinches your arms, makes you uncomfortable, or shows your stomach when you reach up. We will work our hardest to provide consistent, accurate sizing across garments and soft fabrics that hug and drape in all the right places. We will always have your back — and your front. In short, we will help you to show off your best self, so you can live your best life. Cheers to all of us! 

Moving from Idea to Reality

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